- Copywriting, SEO
- Information Architecture
- Responsive Website Design
- Iconography & Graphic Design
Wildpack Beverages, 2021
Wildpack offers beverage production (co-packing), packaging sales, and distribution to to middle-market beverage brands across the United States.
The team needed a brand new website that would attract traffic, convert it, and support Wildpack’s growth. We did everything from copywriting to the WordPress build.
Copywriting
We began with an audit of Wildpack’s current website to understand what was preventing this site from converting.
- No clear navigation or internal links. The lack of page hierarchy made it difficult for a visitor to find what they were looking for. Further, by not linking to complementary pages, visitors weren’t encouraged to explore.
- Uninformative headlines. Catchy headlines sound nice, but offer no informational value.
- Diluted call-to-actions. Call to actions were overused. Couple this with uninformative content and it explains why any leads that did come through were unqualified.
- No social proof. Building trust is essential when you’re selling to smaller companies who are extra cautious about how to use their resources.
Our new copy and site architecture guides visitors through the buying journey. We showcase Wildpack’s services independently and explain how they fit together to offer a one-stop shop for middle-market beverage brands.
In order to position Wildpack as a leader in the space and a trusted partner, the content is information-dense and the tone is approachable.
Iconography & Graphic Design
Wildpack already had a logo and brand colors – but seemingly lacked guidelines about how to use them. We paid special attention to the visual design of the site, giving meaning to color and introducing new iconography and graphic design elements to take the brand to the next level.
